Entrepreneurship is emotional.

One day you’re feeling on top of the world, bringing your craft and creativity to market.

The next month, week, day, minute, you’re down, wondering what you were thinking when you decided to be 100% responsible for your own and other people’s happiness.

As entrepreneurs, the emotional roller coaster is our day to day reality.

Most of us don’t even recognize we’re on it until someone like a business partner, coach, mentor or spouse points it out.

As such, I’ve met many entrepreneurs who make emotional decisions about how to run their business.

In a time of high uncertainty and economic contraction, emotions can help you get clear on what you care about and summon the drive and resilience you need to navigate through.

Maintaining a sense of love, connection and belonging is critical in times of uncertainty and fear.

But when it comes to making business decisions, you want to rely on data rather than pure emotion.

This is where savvy business owners make key decisions that not only help them survive a slow down but thrive beyond it.

This month, my colleagues and I at Cultivate Advisors will be leading a workshop on taking a head and heart approach to navigating a downturn.

We’ll explore:

• The financial models you need to understand your current and future position and make critical decisions
• The key metrics you need to be paying attention to and how often
• How you can drive additional revenue or remove revenue barriers
• What you can do to bring more operational efficiency and help reduce costs if your market is leaning out
• How to lean into community and connection to not just survive but thrive in uncertain economic times.

We’re still working out the workshop details but DM if you’re interested.